How it works
Pay to be seen. Everyone can see exactly what everyone paid.
A board of logos, ranked by money, that is also a real billboard. No accounts, no bidding rounds, no algorithm deciding who deserves attention.
- 01
Put a site on the board
Paste a URL and click the slot you want. $25 takes a small one, $500 the biggest, and the slot you clicked is the slot you get unless somebody paying more asked for it too. Four of the 32 slots start below the rest: two at a dollar and two at nothing. A dollar over whoever holds one takes it. No account.
- 02
What you paid is what holds it
The price is fixed at the moment you buy, in $1 steps, and it is the bar the next person has to clear. Pay a band’s price and you have that slot; pay above it and you have made it dearer to take off you. It does not move you to a bigger one.
- 03
Or take one off somebody
Click a slot that is already taken and you get the advertisement in it, full size, with what it costs to take. Out-pay the holder and the slot changes hands live, in front of whoever is looking. They keep their listing and drop to whatever their own bid still holds.
- 04
Rank decides the billboard
32 slots in four bands, all of them up at once. A slot is only yours if you paid that slot's price, so an unsold Anchor slot stays open rather than going to the cheapest bidder.
Share
What the numbers next to a slot mean
Your slot’s size is its band, not your share: a Anchor slot is the same size whoever is in it. Share is a separate figure: your total divided by everything backed on the board. If you have $25 and the board holds $1,000, that is 2.5% of the money on it.
Either way it is visibility, and only visibility. It is not equity, not ownership, and not a stake in anything, yours or ours.
The squeeze
When the board is full
There are 32 slots on the physical board and no more. Once they are all held, getting one means bidding past whoever is in last place. They drop to the web board; you take the slot.
The web board never closes. $25 always gets you a tile, however full the billboard is.
The bands
What each slot costs
The sign has one face and every slot on it is up all the time. There are four bands, and the price is the size:
- Anchor × 1$500
- Feature × 2$300
- Standard × 4$100
- Listing × 25$25
Those are floors, not fixed prices. You can pay more than a slot asks, and people do, not because it makes the slot bigger but because the only way to take an occupied slot is to out-pay whoever is in it. Once a band is full, that is what getting in costs.
Four of the 32 slots start below the rest: two at a dollar and two at nothing. A dollar over whoever holds one takes it. They are Listing slots like the rest of that band, at the end of it, and the only way to one is to click it: an amount typed into the panel with no slot picked is a listing, and a listing is $25.
And a slot you have not paid for is not yours: if nobody has paid the Anchor price, those slots sit open showing it rather than going to the cheapest bidder on the board.
The first board
Denver, CO · US-36 corridor
What is paid for slots funds the first physical board. There is not one yet. It gets booked when customer payments reach the goal, net of card fees. Net, because that is what actually has to cover the sign. The meter on the front page is the live version of that number.
Every site backed before that board goes up keeps a permanent Founder badge.
That is a target, not a deadline. I am not going to name a date I cannot keep, and your backing does not expire or reset while you wait: your rank, your share and your badge stay where they are.
Review
Not everything stays on
Your logo goes up as soon as the payment clears. No queue, no waiting on me. I check listings afterwards and remove anything that breaks the rules.
If a listing is turned down in review, the payment is refunded in full. One removed after it has gone live for breaking the rules is not, because reversing it would rewrite ranks and shares that other people already paid against. Every other payment is final.