Your brand, on a real billboard

A slot on the board for as long as nobody out-pays you for it. The band you paid for decides how big it is, and holding one is what puts your logo on the physical billboard. That is visibility. Not ownership, not equity, and not a share of anything we own.

No, with one exception: if we turn a listing down in review, that payment is refunded in full. A listing removed after it has gone live for breaking the rules is not refunded. Every other payment is final.

We refuse adult content, gambling, weapons, hate or harassment, scams, phishing or deceptive offers, malware, speculative token and pump-and-dump promotion, anything a billboard operator would refuse to put on a roadside sign. If a roadside billboard operator would say no, so do we.

When backing reaches the goal, which is what a first board at Denver, CO · US-36 corridor costs to book. The web board is live now while I work on securing that board. I am not going to name a date I cannot keep, the meter on the front page is the honest version of the answer.

Yes, as long as you pay that slot’s price and nobody who paid more asks for the same one. Slots inside a band are the same size for the same money, so which one you are in is yours to pick, and paying above the band’s price keeps you in it rather than moving you to a bigger one.

No. What you pay is what holds the slot, and it is set at the moment you buy, which is why the price on a slot is worth reading twice. If somebody out-pays you they take it, you keep your listing, and it drops to whatever your own payment still holds. Bidding above a band’s price at the start is how you make a slot expensive to take.

Nothing. It does not expire, reset or decay, and your rank and share stay exactly where they are. The web board runs regardless: it is live now and is not waiting on anything.

$25 always puts you on the web board, that never closes. The physical board has 32 slots in four priced bands, so getting one means either taking a slot nobody has bought yet or bidding past whoever holds the one you want. They drop to the web board; you take the slot. Four of the 32 slots start below the rest: two at a dollar and two at nothing. A dollar over whoever holds one takes it.

Because it is bigger. There are four bands (Anchor, Feature, Standard, Listing), and the price buys the size. Paying above a band’s price does not grow your slot; it makes it dearer to take, because the only way to take an occupied slot is to out-pay whoever is in it.

Yes, on a couple of listings, to keep the board from looking empty at the start. It counts for placement like anyone else’s.

No. There is nothing to sign up for. We keep the email address from checkout on the payment so we can send a receipt, and nothing else. A listing is $25; the smallest payment the board takes at all is $1, which is what the cheap slots start at, and the two free ones take no payment and no card.